Viral ad campaign challenges perceptions for World Down Syndrome Day 2024
People with Down syndrome want the world to understand that they are capable. In anticipation of World Down Syndrome Day on Thursday, a global awareness initiative is combatting negative prejudices towards individuals with Down syndrome.
Going on dates with a physical or mental impairment..
In the video, she states that your assumptions can become truth. However, she jokingly suggests that if your assumptions can become reality, then you should assume that she is capable as well.
The clip depicts Tevlin’s character consuming alcohol at a tavern, gaining knowledge of Shakespeare, and residing independently.
Tevlin expressed to CBS News that the message holds great significance and resonates with many individuals globally.
CoorDown, an Italian organization, has collaborated with the National Down Syndrome Society in the United States, the Canadian Down Syndrome Society, and various other global organizations. The campaign, which was initiated on March 14, has sparked significant conversation.
Kandi Pickard, president and CEO of NDSS, informed CBS News that this video is stimulating discussion. The video aims to increase understanding and challenge preconceived notions and stereotypes about Down syndrome.
The NDSS reports a rise in interest from people who want to take further action because of this campaign. The ongoing conversation will ideally prompt a wider discussion about the ways these preconceived ideas hinder the progress of the disability community.
As a society, it is imperative that we ensure that individuals with disabilities are valued and their opinions are heard and respected, according to Pickard.
What does World Down Syndrome Day celebrate?
The United Nations has recognized World Down Syndrome Day every year beginning in 2012. This day, March 21st or 3-21, holds special meaning as individuals with Down syndrome are born with three copies of Chromosome 21 instead of the typical two. This occasion is celebrated in 190 nations.
The social media accounts of CoorDown feature individuals with Down syndrome who refuse to conform to society’s definition of living with a cognitive disability. They are taking control of their own narrative.CEOs
“Esteemed culinary experts, Emmy-winning performers, and other talented individuals.”
Mia Armstrong
A 13-year-old, who is already a successful actor, model, and activist, has now become an author with her latest children’s book, “I Am a Masterpiece!” The book highlights her personal journey living with Down syndrome and embraces it as her unique strength.
In 2022, Sofía Jirau
The first female with Down syndrome to be a Victoria’s Secret model.
Jirau expressed his admiration for the camera to CBS Mornings lead national correspondent David Begnaud.
Charlotte Woodward, is a graduate of George Mason University and an education program associate for the NDSS — and is advocating for
A recent legislation that prohibits prejudice against individuals with disabilities.
During the process of organ transplantation.
NDSS
End the stereotypes
The current viral campaign was influenced by Italian Down syndrome advocate Marta Sodano’s 2019 speech at the United Nations. She emphasized that if teachers assume that a student cannot comprehend, they will not educate, resulting in the student’s failure to learn.
UN Photo/Eskinder Debebe
According to a news release from NDSS, she expressed frustration when reflecting on all the topics that were left unexplained and untaught to her.
This is what’s described as a “self-fulfilling prophecy,” a phrase coined by U.S. sociologist Robert K. Merton in the 1940s. These stereotypes, biases, and low expectations can affect every aspect of people living with intellectual disabilities.
Pickard stated that preconceived ideas do not necessarily recognize the abilities of individuals with disabilities. Each person’s experience is unique, but we must trust that people with disabilities have the agency to decide what options they have in their own life.
Tevlin, who appeared alongside Woody Harrelson in the 2023 film “Champions,” is well aware of the so-called “notions” society placed on her.
“I am diagnosed with Down syndrome, but it is not the most significant aspect of who I am,” she explained. “It is a part of my identity, but it does not define me entirely.”
In a 2023 article for PORTER magazine, Tevlin discussed how a physician informed her parents that she would face challenges in life.
She shared, “Someone told them I might never be able to communicate or move on my own, and that I might struggle to find employment in the future.” She added, “If only that physician could witness how far I’ve come. I am able to talk and walk without a doubt. In fact, I recently walked on a red carpet.”
Tevlin challenges conventional societal beliefs by sharing her personal experiences as an individual with ambitions and aspirations. She strives to prevent others from unfairly judging individuals with Down syndrome and other disabilities.
She encouraged everyone to make an effort to hear our experiences and perspectives, despite our diagnosis of Down syndrome. Our abilities are not restricted or defined by it.
Source: cbsnews.com