Kiss gets in the groove by selling its music catalog and brand for over $300 million

Kiss gets in the groove by selling its music catalog and brand for over $300 million

Benjamin Hughes

Famed rock group Kiss has reached a deal to sell its catalog, brand name and other intellectual property to a Swedish entertainment group for more than $300 million.  

The buyer, Pophouse Entertainment Group, collaborated with Kiss last year create to create digital avatars of Kiss members Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer, shown on stage for the first time during the band’s farewell tour at New York City’s Madison Square Garden in December. 

Pophouse CEO Per Sundin said it also has plans for a Kiss biopic, documentary and experiences including an avatar show slated for 2027. He also said the company wants to expose Kiss to younger generations of fans. 

Megan Cerullo

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Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News Streaming to discuss her reporting.

Source: cbsnews.com