Levi’s stock jumps 20%, boosted by Beyoncé song featuring Post Malone
What inspired Beyoncé’s new album “Cowboy Carter”?
05:02
Levi’s stock rose 20% Thursday, boosted by a new Beyoncé song called “Levii’s Jeans.”
The track appears on the singer’s new country album “Cowboy Carter,” released last month. The duet, featuring Post Malone, runs slightly over 4 minutes and includes several references to Levi’s jeans.
“I would just say that denim is having a moment and the Levi’s brand is having a powerful moment around the world,” Levi Strauss CEO Michelle Gass said.
27 song tracks and guest appearances from some of country music’s biggest stars, including Willie Nelson, Miley Cyrus and Dolly Parton, whose 1973 hit “Jolene” is one of two covers featured.
Levi’s stock was down 1.4% on Friday afternoon, trading at $20.69.
Megan Cerullo
Source: cbsnews.com