Google reneges on plan to remove third-party cookies in Chrome

Google reneges on plan to remove third-party cookies in Chrome

Benjamin Hughes

Google is getting rid of “cookies” that track users

Google is getting rid of “cookies” that track users

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Google on Monday said the search company is reversing its plan to phase out the use of third-party cookies in its Chrome browser in favor of a new strategy that will allow people to “make an informed choice that applies across their web browsing.”

The about-face was announced in a July 22 blog post from Anthony Chavez, vice president of Privacy Sandbox, a Google initiative created to phase out third-party cookies. 

Google first announced plans in 2020 to phase out third-party cookies, data stored in web browsers that allow companies to track users. Among other things, cookies help marketers target ads to specific groups of people, and Google on Monday said that it was reversing course partly after receiving feedback from advertisers. 

Aimee Picchi

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

Source: cbsnews.com