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There is a possibility that Meta may start charging European users for using its Instagram and Facebook apps, which are currently free, in order to adhere to the regulations of the European Union.

According to a source from CBS MoneyWatch, the tech company is considering implementing a monthly fee of approximately $13 for European users of Instagram and Facebook to opt out of seeing advertisements. This is similar to the pricing of competitors, such as YouTube Premium, in Europe. The Wall Street Journal initially disclosed Meta’s proposal.

Meta is required to comply with European Union privacy rules that restrict its ability to target users with personalized ads based on their online browsing activity. Facebook and Instagram, which are free, are largely supposed by advertising. Ireland’s Data Privacy Commissioner previously fined the company for requiring app users to consent to viewing ads based on their online activity.

The developer conference at 04:06 introduces new AI and virtual reality technologies from Meta.

According to a reliable source speaking with CBS MoneyWatch, Meta’s plan is not definite and they are still considering various possibilities to adhere to the regulations set by the EU.

“Meta believes in the value of free services which are supported by personalized ads. However, we continue to explore options to ensure we comply with evolving regulatory requirements,” a Meta spokesperson said in a statement to CBS MoneyWatch.