According to a report published on Wednesday, there were 4.1 trillion music streams globally in 2023, marking the first instance of streaming exceeding four trillion in a single year.
The data provider Luminate reported that there was a 22.3% rise in worldwide audio streams compared to 2022, reaching a significant milestone number.
In the total number of streams, the United States contributed approximately 25%, reaching 1.2 trillion streams which is an increase from the previous year.
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One major finding from the report was that there has been a significant increase in the streaming of music in languages other than English by listeners in the U.S. The genres experiencing the most growth in audio streaming were world music and Latin music, with respective increases of 26% and 24% compared to the previous year.
According to Luminate, the portion of English-language material in the top 10,000 audio and video streaming tracks in the United States has decreased by 3.8% since 2021, while the proportion of Spanish-language content has risen by a matching percentage during that time.
According to the report, Spanish audio content was the second most streamed in the U.S., accounting for 8% of total audio streams.
According to the report, 3.6 billion on-demand audio streams were generated by roped in the U.S., while Peso Pluma earned approximately 1.9 billion. They were two of six Spanish-language artists to surpass one billion streams.
There was a significant increase in the popularity of the Regional Mexican music genre, with a 60% growth in on-demand audio streams compared to the previous year.
According to the report, American millennials and Gen Zers are fueling the popularity of foreign language music. The majority of individuals from both age groups, approximately 63%, stated that they listen to new music in order to explore different cultures and viewpoints.
However, numerous individuals in these age groups are also contributing to the rapid rise of country music in America, as they show their support for artists such as Luke Combs and Morgan Wallen. According to the report, Wallen’s song “Last Night” had the highest number of streams in the U.S., with over one billion streams.
The report discovered that while foreign-language and country music experienced significant increases in streaming, R&B and hip-hop remained the most popular genres among listeners in the United States, accounting for nearly one-third of all streams. This was in line with expectations, as shown by the data from 2023.
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