Viewership of football games among girls increases significantly when Taylor Swift is in attendance.

Viewership of football games among girls increases significantly when Taylor Swift is in attendance.

Benjamin Hughes
</p> <p>The presence of Taylor Swift at football games has caused a significant increase in viewership among female audiences, according to CBS News.

Watch CBS News


The number of girls aged 12-17 watching football increased by 53% at the beginning of the NFL season. The influence of the popular icon extends beyond this, affecting merchandise sales and the brand value of both the NFL and the Kansas City Chiefs.

order to

Access CBS News, you must first view it.

“Be the first to receive updates”

Receive alerts on your web browser for the latest updates on current events, live broadcasts, and exclusive coverage.


Source: cbsnews.com